Grey Flannel by Geoffrey Beene.
Vintage ad, 1980.
Cleanliness is next to godliness!
Geoffrey Beene (1927 – 2004) was one of New York’s most celebrated designers of his time, famous for his simple but classy creations. His clients included Pat Nixon, Nancy Reagan, Faye Dunaway and Glenn Close amongst others. Grey Flannel (Perfumer: André Fromentin) was his first perfume and it was launched in 1976. A one of a kind fragrance that starts crisp, herbal and medicinal and has a soapy, woody dry down. Violets clearly run the show here! The epitome of clean masculinity and one of the great classics for men! Show more
Beene died from Cancer in 2004. The Council of Fashion Designers of America honor created the annual Geoffrey Beene Lifetime Achievement Award in honor of his fashion legacy in 1984. An number of his apprentices became extremely successful themselves, e.g. Kay Unger, Alber Elbaz and Doo Ri Chung.
A documentary on Geoffrey Beene’s life and work is available on Youtube:
This perfume story was brought to you in collaboration with Elements Showcase New York, 2014.